About Us

About Us

Here at Era Maternity and Baby Boutique we strive to provide trendy apparel and innovative products for both moms and babies.  Being mothers ourselves we want to provide a fun and convenient shopping experience.


Our Story

We were enjoying a family September Long Weekend in 2009 at Tobin Lake at Sarah's family's cabin.  We were visiting and both were wanting to make a change in our lives - being new mommas ourselves we knew how hard it was to find maternity wear and unique innovative baby items in Prince Albert.  We were discussing maybe purchasing a baby clothing store in Prince Albert but decided to start fresh and new.  By October 2009 we had the name, location and were finding brands that we wanted to bring to Prince Albert. We opened our doors on December 1, 2009.  It was Sarah's oldest daughter, Darby Jo's birthday that day and she was a year old at the time.  It has been a great experience and we love what we do!


Our Location

We are currently at 1607 2nd Avenue West in Prince Albert - we are hoping third move is the charm.  Originally we started out at #5-1499 10th Avenue East in Prince Albert for the first three years and loved the space but realized we wanted to expand and so moved to our second location at #6-406 South Industrial Drive.  


Our Name

We chose Era for it being just that - an era of time.  The baby era is a unique and wonderful time in a family's life.  When a baby comes along it is such an exciting, nervous, happy time.  We tossed around many names but decided on Era and still love the name.  Our tag line Embrace your hidden beauty with a butterfly was designed with a newly expecting mom in mind. We feel it is such a privilege to be part of this time in a family's life.  We normally get to see from early pregancy to years later ~ so thank you!


Our Staff & Friends

We have a wonderful team of friends that we consider family that make up our amazing staff.  A great team can make the world of difference.  So thank you ~ Megan, Tammy, and Summer.  


And thank you for stopping by!


Sarah Pocha and Erin King

Founders, Owner/Operators

Era Maternity and Baby Boutique

Our Boutique Hours

Monday-Friday 10:30 am - 5:30 pm

Saturday Closed

Sunday Closed


Contact Us Today!

Era Boutique
1607 2nd Ave W

Prince Albert, Saskatchewan S6V 5B7

Phone: 306 763-3325 306 763-3325

E-mail: info@era.boutique

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